Transforming scientific evidence into shields against disinformation.
Literacia Edu was born as an academic research project focused on solving one of the most pressing issues of the contemporary era: the vulnerability of young generations to fake news, disinformation, and online radicalization. Led by researcher Karoline Fernandes, the initiative evolved from academic theses and lab testing to become a Brazilian EdTech with social impact. Today, we unite national and international universities to bring media literacy to public and private schools, proving that science and playful education are the best paths to a healthy digital future.
Cognitive Vaccine
Media literacy at Literacia Edu is not passive. Based on Inoculation Theory, we teach manipulation techniques before young people experience them.
Our Scientific Journey
Origins in Research
Initiation of the conceptual development of media literacy solutions at UFPE.
International Connection
Karoline Fernandes conducts international research at the prestigious KU Leuven in Belgium, refining the inoculation model.
Institutional Support
Literacia Edu has strategic partnerships for the scientific and market validation of its products, including the Federal University and Federal Rural University of Pernambuco; the multiHlab Humanities Multi-User Laboratory at Fundação Joaquim Nabuco (Fundaj); Sudene, the Secretariat of Environment, Sustainability and of Fernando de Noronha (Semas), the Secretariat of Education of Pernambuco State (SEE) and TV Universitária (TVU).
Foundation & Launch
Formal incorporation of Literacia Edu as a commercial EdTech and expansion of the mobile and physical game portfolio.
Our Mission
To empower children and adolescents to develop critical thinking and digital resilience, providing innovative educational tools based on scientific evidence.
Our Vision
To be the leading global reference in educational solutions for youth media literacy and combating disinformation by 2030, integrating technology, psychology, and science.
Scientific Rigor
All of our methodologies and games are built on top of active, peer-reviewed, and validated scientific research.
Educational Innovation
We create learning experiences that truly resonate with young audiences through gamification.
Ethics & Transparency
We promote truth, data privacy, and social responsibility in every project.
Social Inclusion
We work actively to bring our tools to both private and public school systems.
Inoculation Theory
Like a vaccine that stimulates internal defenses, we present fake news techniques in a simplified way to develop critical thinking antibodies.
Our solutions are based on the Luden method, created by Literacia Edu's research team and inspired by scientific principles from social psychology, serious games, and User-Centered Design (UCD) approaches. The word comes from the Latin ludere, meaning to play, to game, or to practice. The acronym unites the concepts that guide our values and principles: Literacy, Usability, Fun, and Engagement.
Journalist, master's in Communication and doctorate in Information Science, Karoline Fernandes has a solid trajectory as a researcher, focusing on Media Literacy and Serious Games. As founder of Literacia Edu, the entrepreneur has a clear vision: to transform cutting-edge scientific research into practical, high social impact and fun solutions! With international research experience, she coordinates the development of projects like Meias#Verdades and Código Pata, leading the startup's national and international expansion.
